Severine is a Kenyan label created by French designer Severine Devailly. The label was born in 2008 after the designer fell in love with the country and decided to move to Kenya.
Now based in Mombasa, Severine aims to promote a local and ethnic fabric: The Kikoy.
A kikoy (also know as kikoi), is a piece of striped cotton, usually worn by men at the coast. There is nothing manly about the Severine designs!
"The Severine designs are fairly simple but extremely flattering and the 100% cotton kikoy I am using for the clothing line is very soft and flowing", tells designer Severine Devailly.
So far, the Kikoy wasn't extremely used in fashion. The Kitenge and Khanga , which Severine uses for the handbag collection, are much more used in the Fashion industry, with designer like Suno or Asos Africa bringing it to a high fashion level.
Even the Masaai Shuka inspired names such as Louis Vuitton for his Spring summer 2012.
"I fell that Kikoy was a little bit forgotten and it was time to bring it to the runway."adds the designer.Indeed, Severine will showcase in the amazing Africa Fashion Week in London on the 3rd and 4th of August 2012. " This is an incredible opportunity for the brand, it is my first fashion week and the event is going to be absolutely astonishing!"
Severine will also reveal 3 more designs during the fashion week.
For more information:
http://www.severine-designs.com
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